Was given full creative control & direction for all branding and marketing for Overstock’s subsidiary Handmade&Co. Worked with cross functional teams for research and developing the brand, customer persona & behaviors, voice, and asset creation. Created work flows and processes to create easy transitions for creative handoffs.
The styleguide was created to make sure that as Handmade&Co. grows as a brand that consistency is keep first and foremost. From logo usages, photography styling, brand voice, typography treatments, and illustration, all elements where taken into account.
Designs created for marketing tote bags that will be used for out reach and public relations.