A deep dive in to the creation of the fedra branding and assets created for The Last of US
For the FEDRA military branch of the government I need to recreate from the first game. Since it is a services-based agency that could be deployed for countless different need I wanted to make sure there was both the land and sea iconography represented in the logo.
For the composition I wanted to keep the stars as a prominent element in the shield as a way for us represent the united states as well as give homage to the American flag.
The Fedra logo took quite a lot of work to nail down as we wanted to make it feel like a true government agency. Here are a few of the iterations that where created.
Many collateral pieces where made for Fedra including these posters that where used to fill out spaces.
It was incredible to see many of the in game assets come to life for Universal Studio’s Horror Nights. They used all the assets that I created for the game. Which was extremely satisfying as I made it my personal mission to make sure that, as much as possible, we made all our assets print quality as well as digital.