For the Greenplace Market we wanted to created a brand that felt like a chain grocery story that would be the main shop for the town. We thought how all the elements from the price tags up to their Q4 marketing pitches where going to go. We are worked with an amazing outsource studio that helped create the secondary graphics for the “pitch deck” and illustrations.
Here are some examples of the Q4 presentations we created for the upstairs conference room.
For more of these detailed spaces I was able to work with the other artist to help define more details in the space such as the color of the wood or help define what the placement of different assets with in the space.
For the first time Naughty Dog held a media event that allowed members of the press to come and demo their game. So make the event as immersive as possible our marketing team created a space you design from our actual game. Including the Greenplace Market and signs I created.